Nemechek will be looking for nothing but a top 10 to keep up his solid start to the season.
CHARLOTTE, N.C. โ John Hunter Nemechek will feature iconic pop group Backstreet Boys on his car in the NASCAR race at Las Vegas Motor Speedway on Sunday.
The one-race deal was announced on Tuesday between Legacy Motor Club, Live Nation, and Vibee. Nemechek drives the No. 42 Toyota full-time for the team.
The sponsorship promotes the Backstreet Boysโ Las Vegas residency in July 2025. The groupโs residency is known as โInto the Millenniumโ to celebrate the 25th anniversary of the album Millennium. Backstreet Boys are best known for their songs โI Want it That Wayโ and โEverybody,โ among others. The group was a cornerstone of popular music in the late 1990s and early 2000s.
Legacy Motor Club promoted the partnership with Jimmie Johnson, the teamโs owner and seven-time NASCAR Cup Series champion, handing a CD player to Nemechek as the bandโs music plays.
โWe had successful campaigns with Guns Nโ Roses and Creed in the past, and Backstreet Boys will be just as fun,โ Johnson said in a news release. โThe No. 42 Toyota Camry looks really cool and we canโt wait for fans to see the Backstreet Boys represented on track.โ
Nemechek has three top 15 finishes in the seasonโs first four races, including a fifth-place finish in the Daytona 500. Itโs the best four-race span in Nemechekโs career.
Legacy Motor Club has two full-time rides, with Erik Jones piloting the No. 43 Toyota. Johnson also drives the No. 84 Toyota on a part-time basis.
The Pennzoil 400 at Las Vegas Motor Speedway is on Sunday, March 16.
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