Hush is still determining the final number of brands that will make it to the new-look runway when AFW starts on May 12. The program size will be determined by the amount of funds made available from government support from Destination NSW and future sponsorship agreements.
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βWe will announce the program soon,β Hush says, βWe have a mammoth job starting from scratch. IMG had a year to organise AFW. When I started it was 100 days.β
Despite being snubbed by the event where she staged an impressive show in 2023, leading to orders from leading Sydney boutique Parlour X, Brisbane-based Sorronda has found support further south.
Sorrondaβs latest collection will appear alongside Aje, Bianca Spender, Macgraw, Manning Cartell, Ngali, Romance Was Born and Viktoria & Woods in the opening show of the Melbourne Fashion Festival at the Royal Exhibition Building on March 3.
βGail has a lovely sweet spot of being both creative and timeless in a way that is quite unusual for Australia,β says Caroline Ralphsmith, Melbourne Fashion Festival chief executive. βSheβs proven that she can sell a quality product over a long period of time and belongs in our opening show.β
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