Camouflage may be out this season, but prepare for war on the runway at the Melbourne Fashion Festival as local designers defend their reputations against a glitzy Sydney assault.
The festivalβs official runway program, starting on Monday, features leading Sydney bridal designer Steven Khalil in the prestigious solo Grand Showcase slot. Meanwhile, Melbourne dressmakers Alin Leβ Kal, Cappellazzo Couture, Con Ilio, Van Der Kooij and Vivienna Lorikeet have been stitched together in the Glam Up show.
Melbourne couturier Sonia Cappellazzoβs grey tulle gown (modelled by Charley Wakelin) and a strapless Van Der Kooij dress (modelled by Ursula Wlazlo) at the Royal Exhibition Building.Credit: Simon Schluter
βItβs a Melbourne event, and itβs supposed to be supporting Melbourne fashion,β says Sonia Cappellazzo, who has dressed Brit Selwood and Bel Sloane for the Brownlow Medal red carpet and influencers Olivia Molly Rogers and Olympia Valance for the Melbourne Cup carnival.
βI was surprised by the decision for the solo show. Steven is outstanding at what he does, but I think this event should be about promoting Melbourne designers.
βThereβs a handful of us that could have made something spectacular. Iβve got to be optimistic. Itβs hopefully all a step in the right direction.β
Cappellazzo has been in business for 29 years, with 12 workers, creating custom wedding dresses, gowns and suits from her Hawthorn atelier. Her business recently battled the growth of rival bridal labels manufacturing dresses overseas. The 60 dresses Khalil will bring to the Grand Showcase runway are just another challenge.
βI am lucky that I have my team in-house because we are losing skills and thereβs no longer a look that is recognisably Melbourne,β Cappellazzo says. βWe were once at the forefront when it came to fit and styling in Melbourne.β
For designer Natasha Veenhuizen, founder of Van Der Kooij, Melbourneβs signature is strong enough to withstand outside influences.
βMelbourne has an outstanding blend of modernity and heritage, and that comes through in our fashion scene,β Veenhuizen says. βYou can see our diverse culture and love of fine art with our finishes.β