A womenโs basketball team that reaches the Final Four could bring its conference roughly $1.26 million over the next three years in financial “performance rewards.”
NASHVILLE, Tenn. โ Women’s basketball teams finally will be paid for playing games in the NCAA Tournament each March just like the men have for years under a plan approved Wednesday at the NCAA convention.
The unanimous vote by NCAA membership, which was met by a round of applause, was the final step toward a pay structure for women playing in March Madness after the Division I Board of Governors voted unanimously for the proposal in August.
NCAA President Charlie Baker joined others in giving credit for the creation of a performance fund to those who came before and helped build women’s basketball.
โWeโre the lucky ones,” Baker said. “We got to be here on the day it became a reality.โ
Now comes more work to continue investing in women’s basketball to grow the sport even more.
“Thatโs the part I hope, that someday down the road, we all will have someone say about us that they sit on the shoulders of the work that we did,โ Baker said.
So-called performance units, which represent revenue, will be given to women’s teams playing in the tournament starting this year, the event’s 43rd edition. A womenโs basketball team that reaches the Final Four could bring its conference roughly $1.26 million over the next three years in financial performance rewards.
In the first year, $15 million will be awarded to teams out of the fund, which is 26% of the womenโs basketball media revenue deal. That will grow to $25 million, or 41% of the revenue, by 2028. The 26% is on par with what menโs basketball teams received the first year the performance units program was established.
The proposal was broken into two votes Wednesday, with the first on the payments starting with the next NCAA Tournament. That received one โnoโ vote, though the vote to establish the womenโs fund itself was unanimous. The lack of a units system for the womenโs tournament has long been a point of sharp criticism.
โItโs great womenโs basketball is getting the long-deserved financial reward for NCAA postseason success,โ Louisville coach Jeff Walz said.
The womenโs March Madness plan is similar to the menโs basketball unit program. Each of 32 conferences that receive an automatic bid to the tournament will receive a unit, and additional units will be rewarded for teams that receive at-large bids to the 68-team field.
The longer a schoolโs tournament run lasts, the more units the schoolโs conference receives. Conferences decide the distribution of unit revenue to each of its members. Each unit was worth about $2 million for the 2024 menโs tournament.
Menโs basketball teams now receive 24% of the media rights deal, which is $8.8 billion over eight years, starting this year. Womenโs basketball is valued at $65 million per tournament in the NCAAโs new media rights deal with ESPN โ roughly 10 times more than in the contract that ends this year.
The women have a higher percentage of the media revenue deal to bolster the value of each performance unit.
The NCAA sharing March Madness revenue with its member schools has long been a feature of the menโs tournament. The 2018 tournament, for example, brought in $844.3 million in television and marketing rights, the vast majority from a contract with CBS and Turner Sports to televise the games.
Most of the money flows through the NCAA to conferences and then back to member schools, more than 300 of which field Division I basketball teams eligible to play in the tournament. The schools mostly reinvest in athletics, from scholarships for athletes in all sports to coaching salaries, training facilities, stadiums, ballparks and arenas.
Julie Roe Lach, commissioner of the Horizon League and a member of the Division I women’s basketball oversight committee, called the creation of the fund a โhuge stepโ not just for women’s basketball but women’s sports in general toward the goal of gender equity.
With women’s college basketball โskyrocketing in popularity,โ Lach said they can’t just celebrate this moment.
“Like the menโs basketball fund, the womenโs basketball funds are unrestricted, meaning conferences and institutions can choose how we want to invest these extra dollars,โ said Lach, who noted the Horizon League has policies ready to reward programs for strong schedules, performance and postseason success.
The womenโs tournament is coming off its most successful year ever, which included a record audience of 18.7 million for the title game won by South Carolina over Iowa, the highest for a basketball broadcast of any kind in five years.
It outdrew the menโs championship game โ UConn winning its second consecutive title with a victory over Purdue โ by nearly 3 million viewers. The womenโs tournament also had record attendance.
AP Basketball Writer Doug Feinberg in Miami contributed to this report.
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