If not blended, theyβre shown simply as personal servants or glorified paper-pushers. Take Zara in A Family Affair, who is made to go late-night shopping for her boss (Zac Efron) and even facilitate his break-ups. This is pushed even further in The Proposal, when the assistant of a high-flying Canadian publisher is pressured into marrying her to secure her a US Green Card.
βThey often show the extremes β the overworked, undervalued assistant. There are no boundaries, theyβre spoken down to,β Burningham says. βOr they show the hyper-glamorous sidekick. They rarely show the strategic thinkers and leaders, and that perpetuates the outdated stereotype of the undervalued assistant. It ignores the complexity of the role.β
Executive assistant Candice Burningham says on-screen depictions of EAs often miss the mark.Credit: Steven Siewert
On-screen executive assistants havenβt evolved much. However, chief executive of The EA Institute Amanda Vinci says the job has actually changed tremendously. Artificial intelligence has meant repetitive tasks like taking minutes and formatting documents can be automated, freeing up time for EAs to manage projects, influence culture and even attend meetings on their leaderβs behalf.
It has also become more of a career in and of itself, Vinci says, rather than a stepping stone to something else. In the 1988 film Working Girl, a young secretary is determined to climb the corporate ladder. However, these days thereβs plenty of opportunity within the office administration realm.
βMore EAs are choosing it as a career. Theyβre earning executive-level salaries, leading teams and influencing decisions at the top of the business,β Vinci says. βItβs like doing a mini MBA every day.β
Generally, Vinci thinks their on-screen representation tends to do more harm than good. βMoneypenny in James Bond … Clever and capable, but still written as the loyal, slightly flirty sidekick,β she says. βAttractive, stylish, devoted to the boss. They miss the fact that todayβs EAs are strategic partners and leaders in their own right.β
Her least favourite, however, are the βmagic fixβ assistants who βsolve a crisis with one phone callβ. Take Andy Sachs, who miraculously manages to lock down those unreleased manuscripts of Harry Potter in practically no time.
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βThat ignores the months of preparation, deep business knowledge and relationship management it actually takes to make those wins happen,β Vinci says.
Burningham, on the other hand, says even the exaggerated examples are often shown coming out on top and outsmarting those who underestimated them.
Donna from Suits is a shining example of an executive assistant on-screen, she says. βThey portrayed her as influential, trusted, capable of shaping the business outcomes. She basically ran the place on Harveyβs behalf. If people donβt understand what I do, I say, βI do what Donna doesβ.β
The area in need of most improvement, Burningham says, is the depiction of male executive assistants. The role is already largely dominated by women, and she says this isnβt helped by the fact that there are hardly any male assistants on screen. Most that do exist, such as Smithers in The Simpsons, are mere βshells of a human beingβ β hardly a ringing endorsement for men to enter the industry.
βThereβs definitely the entertainment side, and we love that. Weβre all going to see these movies too. But times have changed, and they need to show that.β
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