Australian pop star Troye Sivan releases new perfume from Tsu Lange Yor line ahead of Sydney Mardi Gras

“It’s similar to music,” Sivan says. “When I start making an album, I’m not worried about cohesion because it’s all coming from me. So, if that’s the through line, then that’s the through line.”

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The focus on authenticity is working. In August, Tsu Lange Yor – which means “to long years” in Yiddish, reflecting Sivan’s Jewish heritage – became the first Australian fragrance brand to be stocked by beauty giant Mecca.

Despite Sivan being unwilling to pigeonhole By Your Side as the smell of Mardi Gras, there’s a good chance you’ll smell it on the dance floor at the after-party.

Sivan’s management denied rumours that the singer would perform alongside his frequent songwriting collaborator Leland, who is performing a DJ set, but he will attend the event.

“I’ve done six or seven,” Sivan says. “I love them. I use [Mardi Gras] as an excuse to show Australia to my friends from America.”

You’ll also smell it near another gay icon rumoured to be performing at the Mardi Gras party.

“Oh, I’ll definitely be at the Kylie Minogue concert,” Sivan says.

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