Atlanta Motor Speedway new name

ATLANTA — The Atlanta Motor Speedway has a new name! 

Gov. Brian Kemp joined Speedway Motorsports and EchoPark Automotive for the announcement on Tuesday, in which the new name was revealed: EchoPark Speedway. 

According to a release from the speedway, it’s part of a new partnership that will carry the EchoPark brand through a seven-year, multi-million-dollar agreement. 

EchoPark Automotive is one of three operating segments of Sonic Automotive, Inc., a Fortune 300 company and a leading automotive and powersports retailer in the U.S. 

“We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway,” Speedway Motorsports President and CEO Marcus Smith said.

“EchoPark Automotive is as committed to exceptional customer service as we are, and we know that together we’ll elevate our fan experience to a new level unmatched for Southern hospitality. This partnership will fuel great experiences for fans attending our speedway for years to come.”

EchoPark Automotive operates 17 locations in 13 markets, including Georgia, Tennessee and Alabama.

“This partnership allows us to share the value of the exceptional EchoPark car-buying experience with more guests in Atlanta and the surrounding area who enjoy the excitement of NASCAR racing at this iconic venue,” Sonic Automotive Chairman and CEO David B. Smith added. 

The speedway hosts two NASCAR Cup Series events annually, including the Quaker State 400, which starts on June 28. For more information about EchoPark Speedway and its upcoming races, click here. 

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